Du Bing, co-founder and CEO of RELX International, noted that smoking rates are falling in countries where safer nicotine alternatives are becoming more popular.
Foreign media “Khaleej Times” quoted Du Bing as saying: “This correlation shows that when the number of adult smokers who use e-cigarettes increases, the smoking rate of traditional cigarettes will decrease.” “When we look at the United Kingdom, New Zealand, Australia , Japan and many other countries, we can clearly see an upward trend in the use of e-cigarettes and a downward trend in the use of traditional cigarettes.”
He emphasized that this consumption pattern is in line with RELX’s goal of moving adult smokers away from more harmful combustible tobacco and towards scientifically proven safer alternatives. “Harm reduction is a proven approach, used by multiple industries long before tobacco. It’s simply about encouraging people to ditch harmful habits and adopt better, less harmful ones.”
“In principle, harm reduction depends on two factors that must occur simultaneously: the lower risk of the products and the high adoption of these products by adult smokers,” Dubing explained. “Only in this way can we realize the potential of e-cigarettes, through Supporting the shift of adult smokers to better alternatives complements public health policy.”
RELX is one of the largest manufacturers, distributors and sellers of electronic cigarette products in China. In September 2021, the brand will launch in Saudi Arabia.
When talking about why it entered the Saudi market, Fouad Barakat, the local general manager of RELX International, explained the financial logic behind the move. “The Middle East and North Africa region is one of the fastest growing markets for our product category, with growth in the region approaching 10% through 2024. Saudi Arabia is one of the largest and most prosperous markets in the region, so any brand If you want to thrive, if you want to grow, you need to launch products in Saudi Arabia.”
Post time: Feb-06-2023
