According to the “Blue Book of Electronic Cigarette Industry Export in 2022″, there are currently more than 1,500 electronic cigarette manufacturers and brand enterprises in China, of which more than 70% are mainly exporting their products overseas; it is expected that the total export value of electronic cigarettes will reach 186.7 billion yuan in 2022. , with an expected growth rate of 35%.
-01-
Overseas markets are worth looking forward to
In the export market, the most important countries and regions are the United States, the European Union, Russia, and the United Kingdom. In 2021, China’s total e-cigarette exports will be 138.3 billion yuan, of which 53% of e-cigarettes are exported to the United States. The exports of the European Union, Russia, and the United Kingdom account for 15%, 9%, and 7%, respectively. With the promotion of e-cigarettes, The penetration rate of e-cigarettes in the European Union, the United Kingdom and other regions is expected to further deepen.
The “Blue Book” shows that the global e-cigarette market will exceed US$108 billion in 2022, and it is expected that the overseas e-cigarette market will maintain a growth rate of 35% in 2022.
From a global perspective, the market size of electronic cigarettes is huge and maintains rapid growth, and the export of domestic electronic cigarettes is also growing rapidly.
Data show that in 2021, China’s electronic cigarette industry exports about 138.3 billion yuan, a year-on-year increase of 180%; this export scale is expected to continue to grow, and the export value will reach 340.2 billion yuan by 2024.
The rapid growth of the global market and the rapid growth of domestic exports may become the most important growth points for domestic e-cigarette companies in the future.
-02-
Can e-cigarette companies usher in new machines?
In 2016, the US FDA (Food and Drug Administration) issued a statement saying that electronic cigarettes are tobacco products, which means that electronic cigarettes will be subject to stricter supervision in production, sales, product promotion, etc., like conventional tobacco in the US market. , the export of electronic cigarettes to the United States requires FDA certification.
At the same time, the FDA requires all retailers not to sell e-cigarettes or similar products to customers under the age of 18, and customers need to show proof of age when purchasing. In January 2020, the U.S. Food and Drug Administration (FDA) officially issued a new U.S. e-cigarette policy, banning the use of most fruit- and mint-flavored nicotine vaping products to curb the surge in teenage use.
In terms of e-cigarette policy, the United States tends to allow limited permission, but policies vary from state to state.
In the UK market, the policy level is more open. On October 29, 2021, the official website of the British government released information that the British National Health Service (NHS) will use e-cigarettes as prescription drugs to help smokers quit smoking. This is the British Minister of Health and Social Security Sajid Javid in regulating e-cigarettes The major changes led by China are also the first country in the world to license e-cigarettes as medical products.
Looking at European countries, the sales of electronic cigarettes are basically allowed to a limited extent, but compared with European countries, Southeast Asian countries are more conservative. In Southeast Asian countries and the Middle East, most countries tend to adopt e-cigarette bans, which directly prohibit the import and sale of e-cigarettes, and curb the sale of e-cigarettes from the source.
From the current policy level, the supervision of the e-cigarette industry has moved from the policy formulation stage to the policy implementation stage.
Post time: Sep-27-2022
