The European e-cigarette market will enter a “period of change” in the next 5 years

There is a trend that is changing. In the next few years, e-cigarettes will depend on Europe!

A set of overseas data shows that the global e-cigarette product market is worth 57.02 billion US dollars in 2021, of which the European market is leading, and Europe is expected to occupy a large regional share in the global vaping product market in 2028, with a high-speed development trend.

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According to this set of data, the global market value of e-cigarettes is 57.02 billion U.S. dollars, about 399.1 billion yuan. According to 30% growth in 2022, it may break the market value of 70 billion U.S. dollars. This data is higher than the 108 billion U.S. dollars announced by the China Electronic Cigarette Association. Market value, less. However, the European e-cigarette market is optimistic, which deserves attention.

At one time, e-cigarettes were not popular in Europe, and the main reasons for their non-acceptance, if any, were the lower nicotine content and the need to refill the device once the e-liquid ran out. However, after the launch of disposable e-cigarettes in Europe, the situation has changed dramatically. These devices are disposable, there is no need to constantly refill them with e-liquid, and once you have fully used it, you can throw it away and buy a new one. In this way, disposable pods can also allow consumers to try different flavors. Disposable e-cigarettes are taking over the European vaping market.

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Meanwhile, the disposable is “improving.” Gradually transfer to a favorable development direction with a one-time usage habit.

Currently on the European market, many vape shops with a wide selection of disposable e-cigarettes are finally gaining fame in Europe.

And disposables also become environmentally friendly, reloadable, rechargeable, and a little bit of both.

Meanwhile, one-offs can be legal.
At one time, e-cigarettes were not popular in Europe, and the main reasons for their non-acceptance, if any, were the lower nicotine content and the need to refill the device once the e-liquid ran out. However, after the launch of disposable e-cigarettes in Europe, the situation has changed dramatically. These devices are disposable, there is no need to constantly refill them with e-liquid, and once you have fully used it, you can throw it away and buy a new one. In this way, disposable pods can also allow consumers to try different flavors. Disposable e-cigarettes are taking over the European vaping market.

Meanwhile, the disposable is “improving.” Gradually transfer to a favorable development direction with a one-time usage habit.

Currently on the European market, many vape shops with a wide selection of disposable e-cigarettes are finally gaining fame in Europe.

And disposables also become environmentally friendly, reloadable, rechargeable, and a little bit of both.

Meanwhile, one-offs can be legal.
One-time in Europe, the only risk point at present is the taste. This also makes many people who make products say that the future global e-cigarette trend, is it a disposable or a refill product? This is all a question mark.

Breaking the European market’s low demand for replacement, strong stickiness and inconspicuous repurchase habits, the one-off has indeed triggered “changes” in the European market.

In a European region with a population of 740 million, if only 10% of e-cigarette penetration is reached, there will be 70 million e-cigarette users.

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Post time: Jan-05-2023